Embracing
its "Life is great!" philosophy, Great Eastern
continues its active role in corporate citizenship to
make life great for the less privileged and the community
at large.
Great
Eastern's community project, ChildrenCare, was launched
in 1995. Running in its 13th, ChildrenCare benefits
children's charities under the umbrella of the National
Welfare Foundation in Malaysia.
To-date,
we have donated more than RM1.1 million worth of specialized
equipments and learning aids to more than 120 children's
charities across Malaysia. Besides channelling donations
to various charities and homes, we have also organized
many interesting activities to bring cheer to the needy
and special children throughout the year, eg. ChildrenCare
Annual Youth Camps, Legal Awareness Camp, Children's
Art Therapy sessions and even equipping a playroom for
abused children in the first video recording witness
suite under the care of the Polis DiRaja Malaysia.
The
company's noteworthy education and human capital development
project is the Great Eastern Supremacy Scholarship Awards
for 60 deserving students to pursue their tertiary education
locally, overseas and in approved universities in China.